Variant A

Problem Hook

Lead with the pain point · 3 formats · Links to Envie Salon Starter Package

Feed · 1:1
Philip Martin's professional hair wash collection
D
Dall'Italia
Sponsored
Still using the same color and care lines as every other salon?
Premium Italian professional line
Designed to make your salon feel unique, not generic
Team can test on real clients before committing
Zero-risk -- full money-back guarantee
$350 for 15 curated products · Full money-back guarantee
dallitalia.com
Request Starter Package →
Story · 9:16
Still using the same lines as every other salon?
Premium Italian line
Test on real clients first
Full money-back guarantee
Request Starter Package
Landscape · 1.91:1
Envie SOS product collection
Still using the same color and care lines as every other salon?
Premium Italian professional line
Zero-risk -- full money-back guarantee
$350 for 15 curated products
dallitalia.com
Request Starter Package →

Ad Copy

Primary Text
Still using the same color and care lines as every other salon on your block? Your clients can tell. Your team knows it. And your retail shelf looks exactly like the one down the street. Dall'Italia brings premium Italian professional products to select salons -- the kind of line clients notice the moment they walk in. 15 curated products. $350. Full money-back guarantee if your team doesn't love them. One salon per area. See if yours is still open.
Headline
Premium Italian Salon Starter -- $350, Full Money-Back Guarantee
CTA
Request Starter Package
Link
dallitalia.com/products/envie-salon-starter-package-15-products
Strategy: Lead with the pain point every salon owner feels -- the sameness. Show premium Italian products as the antidote. The video story format catches attention in feeds; the feed image with Philip Martin's collection signals quality immediately. All CTAs drive to the Envie Salon Starter Package (15 products, $350).